Is sustainability credible?

Sustainable tourism Introduction

Even though sustainable tourism practice’s codes are supposed to help preserving local authenticity and enrich the visitors’ experience, it seems that the sustainability “brand”  may just be used as an commercial word. Indeed,  how can it be evaluated if a tour is really applying sustainable services, since high competition has led some businesses  not to  be always sincere with their products and services?

Take a look at this very insightful Times’ article on sustainability Click Here